Prof. Ashish Kumar Srivastava, and Abdul Jadid. “A Study on Rural Customer’s Behavior towards the Insurance Products (Genesis of Insurance Industries in India)”. The Creative Launcher 5, no. 2 (June 30, 2020): 81–91. Accessed April 18, 2024. https://www.thecreativelauncher.com/index.php/tcl/article/view/196.