Beneath the Lines: Re-reading the Women’s Magazines of Kerala

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Published: Feb 28, 2018
Keywords:
Class, Consumer Culture, Gender, Patriarchy, Women, Women’s Magazines

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Amrutha Mohan
Independent Researcher MA (2014-16) Institute of English University of Kerala, Kerala, India

Abstract

Mass media, whether it be print, visual or digital acts as one of the most affluent means of communication. Magazines are one of the most popular forms of media which attract a large number of readers. The women’s magazines in Kerala are widely circulated among the populace. These magazines which are available with glossy cover pages also carry a bulk of advertisements in it. The content of these magazines including the advertisements is most often soaked with the ideologies propagated by the dominant sections of the society. They propagate elite class ideologies and promote gender disparities visibly or invisibly. Pertaining to the ubiquitous nature of women’s’ magazines in Kerala and its constant bragging about being a friend and guide to Kerala women, the paper tries to unfurl the strands of class hierarchies and patriarchal ideologies that has been interlaced into the discursive fabric of women’s magazines in Kerala, with special focus on Vanitha, which has a wide readership all over the state.

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How to Cite
Amrutha Mohan. “Beneath the Lines: Re-Reading the Women’s Magazines of Kerala”. The Creative Launcher, vol. 2, no. 6, Feb. 2018, pp. 154-9, https://www.thecreativelauncher.com/index.php/tcl/article/view/793.
Issue
Vol. 2 No. 6 (2018): February, 2018
Section
Research Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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