Consumer Behaviour towards Mobile Tele Services: A Case Study
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Abstract
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. An attempt is made here to elicit the views of the respondents on the consumer behavior towards mobile Tele services in Visakhapatnam city under the study. On the basis of results, it is suggested that product quality from the marketer’s perspective is associated with communication, price, feature, function, or performance of a product.
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